Morton's National Keep Pets Safe in Winter Day

Remember the brand we all grew up with, Morton Salt? With its deep blue box and iconic gal with the umbrella, Morton has been a part of our lives since its beginnings in 1848. Yeah, but what's the tie in with pets, you ask?  Well, Morton has developed a chloride-free, non-toxic and non-irritating ice melt they've dubbed, Safe-T-Pet ice melt. This year, Safe-T-Pet is sponsoring a public service campaign focused on increasing awareness of pet safety during the winter months and to help support the ASPCA in their efforts to help keep pets safe in homes and in shelters. To that end, Morton is donating $20,000 upfront to the ASPCA and asking all of us to help them donate even more-up to $75,000!

Here's how it works: 

There's a big day coming up soon, and we're not talking Hanukkah or Christmas. It's National Keep Pets Safe in Winter Day on December 22, and it's the culmination of this marvelous public service campaign.

What we're asking you (and all of your friends) to do is drop over to the Morton Salt Facebook Page and simply "Like" their page and leave a short message saying that "Bocci's Beefs sent you". This will accomplish two things:

__ For every "Like" on their Facebook page, Morton Salt will donate an additional $1 to the ASPCA (this part of the campaign runs through January 31, 2012).

__ Once Bocci's Beefs gets 50 "Likes", I'll be able to do a giveaway on my blog of two, Morton Safe-T-Pet Winter Kits that include a mini Safe-T-Pet jug, a fleece stadium blanket with Morton logo, an ice scrapper and a retractable leash (retail value of $30). (This part of the campaign only runs through December 22 so hurry over to the Morton FB page and tell them Bocci's Beefs sent ya!) See photo of this handy kit below.

So what about the heart of this campaign-keeping our pets safe in winter? Well, here's one idea straight from Morton's Facebook page where they'll be posting pet safety tips all winter long:

__Don't leave you pet in the car when you're running errands! Most of us know by now that a car turns into a furnace in the heat of the summer, but did you know it turns it a freezer in the winter quicker than you can say, "Dogsicle"?

And my own personal favorite:
__ While your pooch should go outside daily to do his business and get some fresh air, and even take short walks (depending on the breed and severity of the weather), keep an eye on them while they're outdoors and let them in promptly-don't go upstairs, get lost in your work and perhaps forget about your furfriend. Not that Parental Unit ever did anything like that...

As always, thanks for your support.

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